SPORTS + ENTERTAINMENT
Strategy. Activation. Results.
it's in our dna.
So, what does Nightflite Sports + Entertainment do? Well, in simple terms… we provide consulting, management, negotiation, and representation for global Brands and Rights Holders who are seeking profitable marketing investments while utilizing the world of professional sporting partnerships.
Professional sports constitute a large and growing sector of the international entertainment industry. It has become a comprehensive 360-degree communicational tool. Our mission is to successfully execute sustainable partnerships for our clients which raise brand awareness, builds positive image perception, serves to establish business relationships, influence sales, and help in the pursuit of many other corporate objectives.
Welcome to Nightflite Sports + Entertainment.
Making Sense Of Partnerships In Sport
Sports marketing through sponsorship can become very disconcerting at times, even to a professional, so dont worry, you’re not alone. Businesses must consider strategic priorities that suit their needs and systematically exploit the opportunities within their markets, and engage in partnerships that are aligned with those priorities. Furthermore, within those partnerships, they need to link corporate objectives to particular strategic initiatives, a process that could turn sponsorship into a value-creating strategy capable of creating a distinctive advantage.
Organizations that are looking to direct their marketing efforts towards sponsorship in sports are entering a market where sport disciplines are very broad. In this era of accountability, intense challenges exist for corporate sponsors to choose both the right sponsorship partner and invest marketing resources at the appropriate level to realize a return on investment. With an abundance of information to consider, most of our clients have admittedly entered into partnerships that they did not feel completely confident in doing so.
This hurts us to hear!
Nightflite is positioned to act as an ambassador for our clients through the early stages of seeking marketing investment opportunities. This is why we take the time to really understand our clients, not because its good customer relations, but because we take pride in our reputation of providing a unique experience into deciding on a property which can benefit their brands' image, culture, and following by increasing return on investment financially, geographically and psychologically.
The Beginning Of A New Era
Brands from all over the world are constantly looking for new and innovative ways to reach greater audiences and stay ahead of their competition. Traditional marketing tools have become extinct while brands are thinking more outside the box. With the growing number of companies reaching 200 million globally, it is getting increasingly harder for brands to acquire and maintain customers.
Brand equity is one of the most fundamental signifiers of a powerful brand because it represents the end result of strong brand loyalty, positive brand image, and the perception of superior quality. Because corporate sponsorship is an institutionalized support mechanism throughout sport and its various segments, engagement in this type of inter-organizational alliance spans a multitude of connected industries, organizations, and activities.
"Professional sporting partnerships are the Holy Grail of marketing"
"Born from humble beginnings, love of sport, and the desire to help others achieve success"
Nightflite was built on the love of sport and creating lasting relationships. We value the people we work with, whether it's brands, rights holders, or our own team. The face of Nightflite, Pegasus dates back to ancient Greece and the formal beginning of sport… the Olympics. Pegasus, known for its mythological reputation of carrying Bellerophon into many victorious battles, ultimately being transformed into the eponymous constellation by Zeus, Pegasus represents the values in which Nightflite strives to provide its clients.
Teamwork is the lifeline of our company and we value every member’s contribution. Our team is comprised of passionate, knowledgeable, and qualified individuals who continue to uphold Nightflites core values while providing unparalleled expertise in their field. Without them, our roots would die in the ground. We are continually analyzing the sports markets which we work to give the most in-depth consulting services possible to our clients so they can go into negotiations confidently, and well prepared.
Through pursuing our passion, Nightflite has been honored to work alongside many different brands, building its network into sustainable partnerships, rooted in the foundation of trust, professionalism, and achieving positive results.
"Coming together is a beginning, staying together is progress, and working together is success".
~ Henry Ford ~
260 Adelaide Street, East. Suite 201
Toronto, Ontario M5A 1N1
© 2021 Nightflite Sports + Entertainment